How to Write an Instagram Bio [Lessons from the Best] (2023)

Small-but-powerful. Front-and-center. Instagram bios are well worth the time and investment to write well and test often. They’re one of the most visible descriptions of who you are and what you’re about! We’ll sort out all the best practices, design tips, and strategies that the top brands and profiles are using today.

Should you go highly descriptive of what you do, or keep it loose and aspirational?

Should you include contact info? hashtags? emoji?

And how often should you update it?

We’ll unpack these questions together and send you on your way with some tips that you can try on your bio today!

The Golden Rule of Instagram Bios: There is no one, right way

First off, let’s start with a golden rule about social media marketing, which applies here to Instagram bios, too.

There’s no one single “correct” way to create an Instagram bio.

We’ll give you lots of tips about best practices and tactics to try, but ultimately you’ll find that there is no consensus on the single best way to write a bio. Your mileage may vary with some of these tips, and you’re bound to find an ideal format — or two — for your brand’s bio.

The one thing we love to remind people of is to constantly be testing and iterating. We’ll get into some tips for testing later in the episode.

Where the bio lives on your Instagram profile page

Let’s define what we even mean when we talk about Instagram bio.

The bio is one of many pieces of information at the top of your profile. This list includes:

  • Your Instagram username
  • Your actual name, either yours or your business’s
  • Your bio – a sentence or phrase or paragraph describing who you are
  • and one link
How to Write an Instagram Bio [Lessons from the Best] (1)

For Instagram business accounts, you get a few extra pieces of information. You can choose a category for your business and add contact information like a phone number or physical address.

We’ll be spending the majority of our time on the bio itself — the sentences or phrases that you can use to describe your profile. But we’ll sprinkle in some tips about usernames and links, too.

Ok, let’s dive right into some of the top tips that we’ve pulled from looking at hundreds of beautiful bios on Instagram.

Tip #1: Make the most of your limited space, and drive people to take an action from your Instagram bio

You get 150 characters to use in your Instagram bio. It’s important that you make the most of it!

One common way that we see brands do this is by focusing the bio on a single action that they want the visitor to take. It’s reminiscent of some of our favorite email marketing advice: that a good email should have one job to do — for instance, getting clicks to a pricing page or driving traffic to a blog.

You can think of your bio in the same way. The quickest and clearest way to drive action from your bio is — quite simply — use a verb. It can be “share this” or “shop that” or anything action-oriented.

How to Write an Instagram Bio [Lessons from the Best] (2)

N: We’ve seen this work especially well around big campaigns. Often, if a brand is running a campaign, their bio will reflect it — the text will be updated, the link will be related, and all of it will point visitors to a single destination.

A few other examples of “single jobs” that a bio can do include:

  • sending visitors to a community hub
  • letting visitors know how to get in touch with you with support questions
  • promoting a branded hashtag or a fellow Insta account — more on this in a bit
  • reinforcing your brand’s positioning
  • sharing a bit of social proof via a review or press mention
How to Write an Instagram Bio [Lessons from the Best] (3)

Having so many options here adds to the fact that you can — and maybe should — update your Instagram bio with regularity. From what we’ve seen on the Instagram bios of the brands we researched, it can be a good practice to refresh your bio every month, either as part of a monthly social media audit or whenever a fresh marketing campaign comes up.

Seeing this list also makes me think about our first rule of Instagram bios: there is no one “correct” way to do a bio. We saw some brands that included almost every job in a single bio!

All this talk about calls-to-action dovetails nicely with our next tip:

Tip #2: Make your one bio link count — either match the link to your bio or try a multi-URL landing page.

At Buffer, we’re big fans of the latter — using the link to send folks to a landing page with multiple URLs. We built this into the Buffer product with our new Shop Grid feature, which comes with Buffer business plans.

The way it works: You get a single URL to put on your Instagram profile, and that URL links out to a landing page that shows off a number of different links based on your previous Instagram posts. You can assign a link to every post, essentially making your whole Instagram feed clickable.

Shop Grid has been especially useful for ecommerce brands and profiles that show a lot of products in their feed. I’ve seen it work really well for marketers and personal brands, too.

How to Write an Instagram Bio [Lessons from the Best] (4)

Additionally, there are tools like Link Tree that let you add any links to a single landing page — perhaps a link to your homepage, your YouTube, and your contact forms, for instance.

No matter what tool you use, the multi-URL landing page can be a great asset for your bio. If you’re encouraging visitors to take action from your bio, you can send them straight to the bio link. And same goes for any messaging you have in the captions of your Instagram photos.

Tip #3: Add Line Breaks to Your Bio

Line breaks are the hard returns that let you place text on the next line below. You’ve probably seen them used in Instagram captions and many other spots. You’ve probably even seen them in some cool Instagram bios. These list-style bios are some of the most popular ones out there.

How to Write an Instagram Bio [Lessons from the Best] (5)

They can be a really effective way to communicate information and space out the different attributes of your bio .. if, say, you have your company tagline, followed by a branded hashtag, followed by a call to action.

But of course, if you’ve tried to do this for your bio, you might have found that line breaks can be a bit tricky to implement.

Here’s what we’ve found to get this to work:

  • Get out your laptop or log onto your desktop and visit Then go to your profile page and click Edit Profile
  • This opens up your Instagram profile settings, and you can type directly into the bio from here. Simply use the Enter key to put in a new line break.
  • Voila! When you click “submit” it should save your bio just as you intended, with all line breaks included

Tip #4: Put emoji in your bio

If you’re keen on having a bio that stands out, there are few things more eye-catching than a well-placed emoji next to a block of text.

How to Write an Instagram Bio [Lessons from the Best] (6)

Of course, you’ll want to make sure that any emoji you use are on brand and in context to what you’re saying in your bio. We don’t recommend using emoji for emoji’s sake — although that probably would catch someone’s eye.

A few examples that we really love include:

  • Using an emoji that captures the essence of your product — say the coffee emoji if you’re a coffee seller or the palm tree emoji if you work in the vacation space
  • A globe emoji for travel brands or remote work teams
  • And one of the most eye-catching ones I’ve seen: the red SOS emoji when talking about ways to get in touch with your customer support team

In addition to emoji, you can also use special characters like hearts or boxes or wingdings — any of those fun black-and-white shapes that you might’ve seen before online or in text editors.

How to Write an Instagram Bio [Lessons from the Best] (7)

To add emoji, you can do it right from the Instagram app in your profile’s settings, and to add special characters, you can do this in the same way you added line breaks – by logging in to the web version of Instagram and editing your bio from there.

Another way to design a noticeable bio is something we’ve hinted at multiple times already this episode:

Linking to other profiles and hashtags is not only eye-catching, it’s also useful. Any hashtags or profiles you put in your bio are tappable — they’ll take you to that person’s profile or the Instagram listing for the hashtag.

Many brands use the @mentions to link out to sub-brands — for instance fashion brands might link to labels within the brand.

And for hashtags, we commonly see this used with branded hashtags. We have one of our own — #bufferlove — that we use to track positive word of mouth and kind words about Buffer. The travel brand Away used the hashtag #travelaway as its branded keyword, right in the bio.

One of the neat things about adding hashtags to your Instagram bio is that it can help with discoverability for your content. It’s like having a bonus Instagram feed.

And on the topic of discoverability, that reminds me of some of the hidden power of your name on Instagram.

When people are searching on Instagram, the only parts of your Instagram profile that will be included in search results are your name and username. That’s it. So if you stuff your bio with the word “apparel” 10 times, Instagram search won’t know about it.

But, if you add that keyword to your display name on Instagram, or if you’re lucky enough to have grabbed a username with the keyword in it, then Instagram will recognize it in search results. For instance, with Buffer, we could have our display name as Buffer – Social Media Marketing.


  • First, you have only 150 characters in your bio, so keep this in mind as you’re crafting your message.
  • Second, think of the “one job” that your Instagram bio has. Do you want people to shop? To come to your website? To share with a hashtag? Don’t be afraid to ask for it.
  • Third, make the most of your one Instagram link. Tools like Buffer’s Shop Grid give you extra options to make this link go further.
  • Fourth, format your bio in an eye-catching way. Consider a list-style bio with line breaks, or add relevant emoji to the different aspects of your description.
  • And fifth, consider your bio as one piece of the overall presentation of your profile. Optimize your username for search, add contact info and categories for your business, and give thought to the link you’re using.

Remember: there is no single “correct” way to craft an Instagram bio.

We hope that these tips have been helpful for giving you ideas on what to try next.

If anything, the key takeaway for me with all this is that it makes sense to keep trying new things! Change up your bio once a month or whenever a new campaign or new focus comes up.

We can’t wait to see what you come up with.

How to say hello to us

We would all love to say hello to you on social media – especially Twitter!

  • Heather-Mae on Twitter
  • Dave on Twitter

Thanks for listening! Feel free to connect with our team at Buffer on Twitter, Buffer on Facebook, our Podcast homepage, or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing tactics from brands and influencers in every industry. If you’re a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you’re sure to find something useful in each and every episode. It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.


What is the most attractive bio for Instagram? ›

Attractive Instagram bios are something that will catch eyes every now and then.
  • Be your own kind of beautiful.
  • Take a ride on my energy.
  • I'm on my journey. ...
  • Life is super cool without any rule.
  • Before judging me prove that you're perfect.
  • Trying to become the best. ...
  • We have tomorrows for a reason.

How do you write a good Instagram bio for a student? ›

3 Things to Remember When Making An Insta Bio For Students
  1. Express Yourself. The first thing you should consider is expressing yourself. Your Instagram bio must showcase your personality and interests. ...
  2. Be Unique. Next, try being one of a kind. ...
  3. Show Creativity. Lastly, show creativity.
Sep 29, 2022

What does 22 mean on Instagram? ›

Summary of Key Points. "A . 22 Calibre Pistol" is the most common definition for 22 on Snapchat, WhatsApp, Facebook, Twitter, Instagram, and TikTok.

How do you write an impressive bio? ›

How to write a short bio
  1. Introduce yourself.
  2. State your company or brand name.
  3. Explain your professional role.
  4. Include professional achievements.
  5. Discuss your passions and values.
  6. Mention your personal interests.
Sep 3, 2020

How should your bio look? ›

How to write a professional bio
  1. Your name.
  2. Your current role or professional tagline.
  3. Your company or personal brand.
  4. Your goals and aspirations.
  5. Your 2-3 most impressive and relevant achievements.
  6. One quirky fact about you (if it's appropriate to the site)
Apr 20, 2023

What is a savage bio for Instagram? ›

A savage bio or caption for photos is a great way to show off your confidence and make your Instagram profile stand out. It adds a sense of humor and personality to your post while engaging your followers.

How do you write a classy bio? ›

9 Smart Tips on How You Can Write a Memorable Bio
  1. Follow the rules. Most publishers, including websites, have guidelines for bio writing. ...
  2. Customize it. ...
  3. Start strong. ...
  4. Keep it concise. ...
  5. Establish credibility. ...
  6. Make sure your words complement your picture. ...
  7. Advertise. ...
  8. Show readers what's in it for them.
Apr 20, 2023

How do you write a short bio example? ›

What to include in a short bio
  • Your name.
  • Your current job title.
  • Your company name or personal brand statement.
  • Your hometown.
  • Your alma mater.
  • Your personal and professional goals.
  • A relevant achievement or accomplishment.
  • Your hobbies.
Jun 23, 2023

What makes a good short bio? ›

The basics of a bio include your name and a brief summary of your professional endeavors and goals. - Describe what you're currently doing. Include quantifiable information that can show how effective you are in your most recent position. - Share a couple of professional triumphs.

What does 1111 mean on Instagram? ›

People also use 11:11 on social media to indicate they are making a wish, whether it be of seeing more cat pictures or seeing a close friend again. Sometimes people list out loved ones with 11:11, the number serving as a kind of talisman.

What does 4 5 mean on Instagram? ›

Vertical Posts (4:5)

Generally speaking, your vertical photos should have an aspect ratio of 4:5. Anything longer (like 4:6 or 4:7), and Instagram will crop your content. Vertical posts take up more real estate as someone scrolls through their home feed, so they're more optimized than horizontal posts.

What does 910 mean on Instagram? ›

910 – Sorry I hurt you. 124 – I miss you.

How do you write a killer bio? ›

Writing a killer bio
  1. Think about the who and the why. Think about who you are talking to and what image you would like to portray. ...
  2. List your achievements. ...
  3. Hi my name is… ...
  4. Don't leave the reader guessing. ...
  5. Inject some personality. ...
  6. Closing statement. ...
  7. Review and revise. ...
  8. Keep your bio up to date.

How to make a badass bio? ›

4 Quick Tips To Remember For Writing A Badass Bio
  1. Make It Concise. Even when you're writing for your website, keep it concise. ...
  2. Show, Don't Tell. This is one of the most important things you can do to make your bio stand out. ...
  3. Keep It Updated. ...
  4. Accompany Your Bio With A Professional Picture.
Nov 11, 2022

What are some cool bio quotes? ›

Cool Instagram Bios
  • The best things come from living outside of your comfort zone.
  • Here's my story for the history books.
  • I'm a cupcake in search for her stud muffin.
  • In a world where you can be anyone, be yourself.
  • Success is in my veins.
  • Yup, I'm just another Instagram influencer.
Oct 28, 2021

How do you introduce yourself in a bio? ›

Start your bio with a brief introduction that describes who you are. The first sentence can include your name followed by a few details you want to highlight, such as your education, certifications or achievements. Include other relevant details, such as your job title, industry experience and professional duties.

What are two example words for bio? ›

The 9 letter words that start with Bio are bionomics, bioactive, biography, biomarker, biosphere, biosocial, biohazard, biologies, bionomist, biologist, biofueled, biometric, biometers, biocycles, etc. These are a few important words that start with Bio for kids.

What is the best words for bio? ›

Until you find your perfect quote for your bio on Instagram, here you have some cool IG bios you can use:
  • Making every day magical.
  • Loving fiercely. ...
  • Captivated from life, showing it here.
  • Trying to become the best. ...
  • Creating a life I love.
  • Trying to remember who I was before the world told me who to be.
May 17, 2023

How do you write a killer caption? ›

So, let's have a look at how to produce killer captions and rock that Instagram engagement of yours.
  1. Context + Your Personality = Engaging Caption. I try to follow this formula as much as possible and it works. ...
  2. Add a Strong Call-to-Action. Yes, you heard it right. ...
  3. Tell a Story. ...
  4. Be Informal. ...
  5. Use the Right Tone. ...
  6. Takeaway.
Apr 22, 2020

What are some classy captions? ›

Elegant Captions For Instagram
  • Be yourself; there's no one better.
  • The finer things in life.
  • Darling, I chase goals, not people.
  • Timeless style.
  • Embrace the glorious mess that you are.
  • Lost in a world that doesn't exist.
  • Timeless beauty.
  • Cutie with a mission. Hottie with ambition.
Jan 21, 2023

What is Instagram bio example? ›

What is an Instagram bio? A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It's a snapshot of your Instagram account and a quick way to show users who you are and what you're about.

What is a good insta bio for a girl? ›

2. Cute Instagram Bio For Girls
1▶Drama Queen😝 ▶Friends favourite💘 ▶Music In My Mind and Heart🎵
13Traveller soul✈️. Creating a life that I love Art-enthusiast
14Friends Call Me Queen👑 Shopaholic🔰 Fashion designer 💃
15Attitude queen who lives life on her term.
16Proud to be Indian❤️ Be good even without a reason
25 more rows

How do you write a short and sweet bio? ›

To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

What is bio in one sentence? ›

Her bio was so perfectly pitched it made news just about everywhere. Don't expect a complete bio, but that doesn't matter. Globe and Mail. (2004) Much of the dialogue has been written in classic bio-speak.

How does a short bio look like? ›

A short bio should consist of three or four sentences, including introduction of yourself, stating your education background, and listing your notable achievements, and including a closing statement.

What is a basic bio? ›

A short professional bio is exactly what it sounds like — a short professional biography that introduces yourself and gives a brief overview of your career and accomplishments. A short professional bio gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.

What is a professional bio on Instagram? ›

What is an Instagram Bio? Your Instagram bio is the section on your profile page where you include a brief description about yourself, your business, your brand, and/or the purpose of your Instagram account. Your bio is found beneath your Instagram profile name.

How do you write a sassy bio on Instagram? ›

Best Sassy Instagram Captions
  1. Be a stiletto in a room of flats.
  2. You couldn't handle me even if I came with instructions.
  3. I'm the queen of my own little world.
  4. My hair is the crown I never take off.
  5. They told me I couldn't. ...
  6. Stay out of my way. ...
  7. You were my cup of tea, but I drink champagne now.
  8. People will stare.
Mar 21, 2023

How to introduce yourself on Instagram? ›

Introduce yourself and share your favorite moments
  1. Introduce yourself. Your bio, highlights and profile photo are all ways fans get to know you and why they need to follow you.
  2. Do more with captions. Make them your cherry on top, show personality, ask questions.
  3. Keep the conversation going.

What is a good bio example? ›

Short professional bio template

[Your name] is a [professional title] at [current employer] with [length of experience] helping [target audience] with [audience's problems]. Specializing in [area of expertise], [first name] uses that experience to [describe most important aspects of the job].

What should a good bio include? ›

It's a good idea to include:
  • Your name.
  • Your current job title.
  • Your company name or personal brand statement.
  • Your hometown.
  • Your alma mater.
  • Your personal and professional goals.
  • A relevant achievement or accomplishment.
  • Your hobbies.
Jun 23, 2023

What is the most savage line? ›

Savage Short Aesthetic Quotes
  • Keep it together.
  • Your thoughts become words.
  • Cold as ice.
  • Look at me now!
  • I respectfully don't care.
  • Love me or hate me, I'm still gonna shine.
  • I'm a mess, but I'll always be better than you.
  • I have a terrible case of good intentions.
Jan 31, 2023

What is a cool way to introduce yourself? ›

15 creative self-introductions
  • Use a name tag. ...
  • Share a unique fact about yourself. ...
  • Express yourself through your clothing. ...
  • Use a custom-made business card. ...
  • Consider your surroundings. ...
  • Uncover similarities. ...
  • Identify a mutual friend or acquaintance. ...
  • Offer your help.
Oct 31, 2022

What should I say if I introduce myself? ›

If you are not sure what to share, your name and job title is a great place to start. If there's an opportunity to elaborate, you can also share other details such as a current project, your expertise, or your geographical location.

What is a good first post for Instagram? ›

  • Introduce Yourself.
  • Share Your 'Why”
  • Add an Attention-Grabbing Photo or Video. Choosing a Picture-Perfect Photo. ...
  • Use a Witty Instagram Caption.
  • Add Hashtags In Your First Comment.
  • Sked Social is your all-in-one social media management platform.
  • Use Instagram Stories to Drive Users To Your First Post.
Jan 25, 2022


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