5 steps to an irresistible Instagram bio (2023)

By Rosie Hilder


How to make an Instagram bio that helps you stand out from the crowd, and promotes you and your feed.

Instagram bios are an important part of your Instagram feed. They're often the first thing people look at when they click on your feed, and if you don't include the right information in them (i.e. your contact details), you could end up losing clients.

But what exactly makes the perfect Instagram bio? Here, we examine some of our favourite Insta bios, and extract five top tips on making your own killer bio. An extra trick you may also like to try is adding your own custom font to your Insta profile, see our dedicated how to change the font in your Instagram biopost for a step-by-step on how to do this.

To edit your Instagram bio, just go to Edit Profile on Instagram, and then click on the Bio section to edit. Once you're there, here's what to do...

01. Be super-succinct

5 steps to an irresistible Instagram bio (1)

You only have 150 characters to play with in your Instagram bio, so you can't waffle on too much even if you wanted to, but keep your message as succinct as possible. Think about what a person who has no idea who you are and has just stumbled across your feed needs to know. Who are you? Where are you? What are your interests? What should people expect to find on the page?

What you write in your Instagram bio will depend on what exactly you are aiming for with your Instagram account. Personal accounts might list your interests, while more work-focused accounts should list what you do, perhaps including the company you work for or any clients (with an @), perhaps not. It's a good idea to list your location, if you think that's relevant. You can also include hashtags and keywords (see the next point).

Concept artist Donglu, who has over 28,000 followers, keeps things simple with her bio, which says what she does and links to her employer.

5 steps to an irresistible Instagram bio (2)

We don't recommend including lots of hashtags in your bio, because that usually looks a bit #toomuch, but the odd hashtag can help people find your page, and also shows what you're about. To search for relevant hashtags, click search within Instagram and look under 'Tags'. You can then see a list of hashtags and how many posts use them daily.

You can also include any hashtag that you want people to use when referencing your content, or a particular campaign you're involved in, just as D&AD does (above). Also note how D&AD has quite a long Instagram bio, but that it is still clear and succinct, and tells you exactly what you need to know about the organisation.

Including your own hashtag can seem a bit over-the-top if you're just starting out, so probably don't include your name as a hashtag if you've only got 100 followers. You might find it isn't used in the way you'd hoped.

In general, remember that people have a limited attention span online, particular on Insta, so keep all of your bio text short and sweet, and make sure it is easy to scan. You can do this using line spacing and emojis (see below).

03. Use line breaks and emojis

5 steps to an irresistible Instagram bio (3)

One way to break up your bio and make it look better is to space it out, and add interest and colour with emojis. Paper artist Hattie Newman does this brilliantly in her bio, which lists what she does, her location, and describes her book. She breaks this info up on different lines and with emojis, ensuring that nothing gets lost and it all looks eye-catching and colourful.

Creating line breaks in your Insta bio can be a bit fiddly, and the same rule applies in your bio as it does when creating line breaks in captions on Instagram (read our post about Instagram hacks such as making line breaks if you're not sure what we mean).

To create a line break, write on one line, and then click Return immediately afterwards. If you leave a space before you click Return, you won't get a proper line break. You may find this is easier to do on desktop rather than mobile.

Getting the spacing of your emojis right can also be a bit fiddly on mobile. Make sure you check everything is lined up nicely once you've clicked save. And if not, just go back and edit until you get it looking how you want.

04. Include a call to action

5 steps to an irresistible Instagram bio (4)

It's best to include a call to action (CTA) on your Instagram bio. This sounds like a marketing term (because it is), but calls to action are vital for anyone who wants people to interact with them, their work, or their feed.

Think about someone you don't know clicking on your feed. What do you want them to do? Would you like them to buy your work? Click on your website? Follow your other account? Comment on your posts?

Whatever it is, don't be shy about it. Include this information in the form of a button that says 'email' or 'contact' for example. This is for business accounts only and happens automatically when you include your contact details on your profile (see how to switch to a business account in our post on how to make money on Instagram).

Your CTA could also be a link, and you can use emojis to point at this link to direct people to it. Note how doodle artist Hattie Stewart keeps her profile short and sweet with just two words and an emoji, and then one link to her website – that's her CTA. Also note the use of emojis for her Instagram Stories – read more about crafting Instagram Stories here.

Remember that you only get one link on your Instagram profile, so choose it wisely, you might want to include your website, a link to your shop, or perhaps a link about you and your work you want to direct people to. You could even link to another social media account if you have more work there.

If you want to include more than one link, there is a way (sort of). See the tip below.

05. Use Linktree for multiple links

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Instagram doesn't let you include more than one link in your bio. But if you want to be sneaky, you can use Linktree to add more than one. Linktree is designed specifically for Instagram and it creates one URL that then links out to multiple links, so you can have your website, your shop, your Facebook page, your Behance, and so on, all in one place. It's free, you just need to sign up. You can see Linktree's own Linktree (meta, we know) above.

Read more:

  • Instagram designers: Who to follow for creative inspiration
  • How to make money on Pinterest as a creative
  • 5 social media tricks to make your brand thrive

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where her blogging prowess led her to become Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on art and design magazines, including Computer Arts, 3D World and Paint & Draw, and got the 'Apple bug' when working on US title, Mac|Life. In 2018, she left the world of print behind and moved to Creative Bloq, where she helps take care of the daily management of the site, including growing the site's reach through trying to please the Google Gods, getting involved in events, such as judging the Brand Impact Awards, and helping make sure its content serves its readers as best it can. Her interests lie in branding and illustration, tech and sexism, and plenty more in-between.

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5 steps to an irresistible Instagram bio? ›

Your professional bio should be as unique as you. When writing your bio, include important professional roles and achievements. Add your passions, interests, and how you bring your values to your work. Finally, your bio should give readers a chance to know you and reflect your personality.

How do you attract followers to your bio? ›

6 Tips for Crafting Instagram Bios That Attract More Followers
  1. Use short tag lines or slogans. ...
  2. Use hashtags. ...
  3. Support Social movement/causes by promoting their hashtags. ...
  4. Use the in-platform purchasing feature to increase sales. ...
  5. Use Emojis. ...
  6. Add a link to your appointments/discovery call sessions.

How do you write a cool bio? ›

9 Smart Tips on How You Can Write a Memorable Bio
  1. Follow the rules. Most publishers, including websites, have guidelines for bio writing. ...
  2. Customize it. ...
  3. Start strong. ...
  4. Keep it concise. ...
  5. Establish credibility. ...
  6. Make sure your words complement your picture. ...
  7. Advertise. ...
  8. Show readers what's in it for them.
Apr 20, 2023

How do you write a savage bio on Instagram? ›

General Savage Instagram Captions
  1. I'm a hot girl but I never lose my cool.
  2. Does my sparkle burn your eyes?
  3. Just like the alphabet, I come before U.
  4. Why chase you when I'm the catch?
  5. No GPS but it's my turn.
  6. 20/20 vision and I still don't see any competition.
  7. I'm none of your business.
  8. Sit up when I walk in.
Jul 29, 2022

How to attract a girl by Instagram bio? ›

Attractive Instagram bios are something that will catch eyes every now and then.
  1. Be your own kind of beautiful.
  2. Take a ride on my energy.
  3. I'm on my journey. ...
  4. Life is super cool without any rule.
  5. Before judging me prove that you're perfect.
  6. Trying to become the best. ...
  7. We have tomorrows for a reason.

What is the perfect bio? ›

Your professional bio should be as unique as you. When writing your bio, include important professional roles and achievements. Add your passions, interests, and how you bring your values to your work. Finally, your bio should give readers a chance to know you and reflect your personality.

What does 24 mean on Instagram bio? ›

It means the year the person is going to graduate. For example, if I put '24 in my bio, that would mean I will graduate in 2024. Hope this helps, -Rimsha.

How do you get Instagram followers trick? ›

10 Tricks For Gaining New Followers On Instagram Everyday

How do you make a killer bio? ›

Writing a killer bio
  1. Think about the who and the why. Think about who you are talking to and what image you would like to portray. ...
  2. List your achievements. ...
  3. Hi my name is… ...
  4. Don't leave the reader guessing. ...
  5. Inject some personality. ...
  6. Closing statement. ...
  7. Review and revise. ...
  8. Keep your bio up to date.

How to make a badass bio? ›

4 Quick Tips To Remember For Writing A Badass Bio
  1. Make It Concise. Even when you're writing for your website, keep it concise. ...
  2. Show, Don't Tell. This is one of the most important things you can do to make your bio stand out. ...
  3. Keep It Updated. ...
  4. Accompany Your Bio With A Professional Picture.
Nov 11, 2022

How should your bio look? ›

How to write a professional bio
  1. Your name.
  2. Your current role or professional tagline.
  3. Your company or personal brand.
  4. Your goals and aspirations.
  5. Your 2-3 most impressive and relevant achievements.
  6. One quirky fact about you (if it's appropriate to the site)
Apr 20, 2023

Does your Instagram bio matter? ›

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

How do you write a killer caption? ›

So, let's have a look at how to produce killer captions and rock that Instagram engagement of yours.
  1. Context + Your Personality = Engaging Caption. I try to follow this formula as much as possible and it works. ...
  2. Add a Strong Call-to-Action. Yes, you heard it right. ...
  3. Tell a Story. ...
  4. Be Informal. ...
  5. Use the Right Tone. ...
  6. Takeaway.
Apr 22, 2020

What is a flirty caption? ›

Short Captions About Flirting
  • I'm falling in like you know.
  • I'm 50% single.
  • You are the like of my like.
  • I have high double standards.
  • You are the beat of my heart.
  • It's not my fault that I fell for you.
  • You turn me into Wordsworth!
  • I'm 100% single just for you.
May 16, 2023

What is the most savage line? ›

Savage Short Aesthetic Quotes
  • Keep it together.
  • Your thoughts become words.
  • Cold as ice.
  • Look at me now!
  • I respectfully don't care.
  • Love me or hate me, I'm still gonna shine.
  • I'm a mess, but I'll always be better than you.
  • I have a terrible case of good intentions.
Jan 31, 2023

How to get a girl's attention? ›

  1. Own the space around you. One way to get a girl's attention is to take up more space. ...
  2. Look approachable. Beyond looking confident, you also want to show women you are friendly and approachable. ...
  3. Be Social. ...
  4. Dress well. ...
  5. Be complimentary. ...
  6. Make Eye contact.

How do I attract my crush on Instagram? ›

Don't make this a habit. Be sure to comment on their posts occasionally. You can compliment them or be a little flirtatious with them by using lots of emojis in your comments to show your interest in them. To attract your crush's attention, it is incredibly important to post cute pictures of yourself!

What makes a bio stand out? ›

Focus on achievements

What you do on a day-to-day basis is important, but your bio needs to show what you personally have to offer. Think about what makes you stand out, such as any awards, commendations, or anything with great results that you have contributed to personally. These need to be a focus of your bio.

What is an example of a short BIOS? ›

Short professional bio template

[Your name] is a [professional title] at [current employer] with [length of experience] helping [target audience] with [audience's problems]. Specializing in [area of expertise], [first name] uses that experience to [describe most important aspects of the job].

What does 1111 mean on Instagram? ›

People also use 11:11 on social media to indicate they are making a wish, whether it be of seeing more cat pictures or seeing a close friend again. Sometimes people list out loved ones with 11:11, the number serving as a kind of talisman.

What does ❤ mean on Instagram bio? ›

The red heart emoji is used in warm emotional contexts. It can be used to express gratitude, love, happiness, hope, or even flirtatiousness.

What does 13 mean on Instagram? ›

Accounts that represent someone under the age of 13 must clearly state in the account's bio that the account is managed by a parent or manager.

How to get 1 million followers on Instagram hack? ›

Post regularly: Consistency is key on Instagram, so post at least once a day, but no more than three times a day, to keep your followers engaged. 2. Use hashtags: Use relevant and popular hashtags to make your posts more discoverable to users who are searching for content in your niche. 3.

How much does Instagram pay for 1k followers? ›

Instagram accounts with 1,000 followers make $1,420/month on average and up to $100 per sponsored post. However, Instagram does not pay influencers directly, so you can begin making money whenever you land your first sponsorship deal or join an affiliate program, even if you don't have 1,000 followers yet.

What is the 5 likes comment and follow rule? ›

The 5/3/1 rule suggests you like five photos, comment on three photos, and as a result you should earn one new follower. Simple, right? Someone who has taken this rule to another level and tested it is Neil Patel.

What is a cool bio for Instagram? ›

Cool Instagram Bios
  • Being myself – Everyone else is taken.
  • Time is precious, waste it wisely.
  • I'm a cupcake in search for her stud muffin.
  • Do you know what I like about people? ...
  • The best things come from living outside of your comfort zone.
  • The bad news is time flies. ...
  • No this isn't a dream, this is my reality.

What should I say in my bio? ›

Your website bio doesn't need to be complicated, it just needs context on who you are and what you've done. This is an open, larger space, so you have room to list a few accomplishments and give context on why they're important. You can also add a short paragraph about who you are outside of your nine-to-five.

What is the Instagram bio for guys attitude? ›

Best Attitude Instagram Bio For Boys:

Life is too short to waste time on things that don't matter.” “I'm not perfect, but my attitude is.” “I may not have it all, but I'm blessed with a positive attitude.” “Chasing my dreams and living with a positive attitude.”

How do you write a killer bio? ›

Writing a killer bio
  1. Think about the who and the why. Think about who you are talking to and what image you would like to portray. ...
  2. List your achievements. ...
  3. Hi my name is… ...
  4. Don't leave the reader guessing. ...
  5. Inject some personality. ...
  6. Closing statement. ...
  7. Review and revise. ...
  8. Keep your bio up to date.

How do you start a catchy bio? ›

Start your bio with a brief introduction that describes who you are. The first sentence can include your name followed by a few details you want to highlight, such as your education, certifications or achievements. Include other relevant details, such as your job title, industry experience and professional duties.

What is a quick bio? ›

A short professional bio is exactly what it sounds like — a short professional biography that introduces yourself and gives a brief overview of your career and accomplishments. A short professional bio gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.


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